Nigerian forward, Kayode Olanrewaju has signed a four-year contract with Premier League giants Manchester City.The 24-year-old forward confirmed the transfer on his Instagram page on Saturday, will now proceed on a season long loan to FC Girona in Spain. Kayode was the highest goal scorer in the Belgian top flight league last season, scoring 17 goals in 33 appearances for Austria Wien.More to follow shortly…RelatedOfficial: Kayode Olanrewaju Joins Girona On Loan From Manchester CityAugust 18, 2017In “England”Young Nigerian Striker Wishes Nigeria Happy Independence DayOctober 1, 2017In “Europe”Olanrewaju Kayode Signs For ShaktharJune 9, 2018In “Europe”
It has been a summer to remember for the Netherlands with the whole nation making women’s football their priority during the UEFA Women’s EURO which they finally won.In front of a record Dutch attendance for a women’s football match (28,182), the Oranje Lionesses defeated Denmark 4-2 in a highly intense final on August 6 at the FC Twente Stadion to claim their maiden Women’s EURO crown.That success was followed by the qualification of their U-20 women for the FIFA U-20 Women’s World Cup a week later.Now, how can the overwhelming support for women’s football witnessed so far in the country, rub off on the Women’s Eredivisie scheduled to kick off on the 1st of September?“There was a huge buzz around the place and it was amazing to see the host nation go all the way to the final and win it. Hopefully, this will attract more supporters to Dutch league and inspire more young girls to get into the game,” Sophia Omidiji noted in an interview with busybuddiesng.comNigeria’s Sophia Omidiji will defend the colours of SBV Excelsior in the women’s Eredivisie this season, having joined from Belgian side KAA Gent two months ago.“Looking at the Dutch national team, they have three players at Arsenal, two from Bayern Munich, one who has just moved to Lyon and one at Barcelona,” Omidiji continued.“So the league itself is a great export for talent which means that what the Dutch are known for, technique and tactical knowledge, is in high demand all over Europe. As a matter of fact, Lieke Martens who is a Dutch player just won best player in Europe,” She asserted.In their season opener, Omidiji’s SBV Excelsior take on PSV at home in Rotterdam and she is optimistic of a good start.The 20-year-old recently scored a brace for her side in a 2-1 victory over a Belgian Division One side, OH Leuven, in a friendly match ahead of the new season.Audio Playerhttps://www.busybuddiesng.com/wp-content/uploads/2017/09/Sophia-2-Sept-1.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.Related
Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Related Articles Betway has defended the gambling industry’s ability to sponsor Premier league football shirts in the wake of Labour’s proposals to ban gambling firms sponsoring football shirts.Since February 2015, Betway has been the official shirt sponsor of West Ham United, this season’s extension of the partnership, means The Hammers are one of nine Premier League clubs with a gambling company as its shirt sponsor. Anthony Werkman, Marketing and Operations Director of Betway Group told SBC: “Broadcast to hundreds of countries, millions of homes and billions of people every season, the Premier League is the most-watched professional sport league in the world. For a global brand like Betway, it offers unrivalled exposure.“Given the intrinsic relationship and audience overlap between betting and football, shirt sponsorship is a natural, obvious and valuable advertising placement for bookmakers.“Rightly, any partner of a world-class level sport competition or organisation can expect to be closely vetted and scrutinised. Betway is licensed and regulated by the Gambling Commission and a proud member of numerous industry groups and bodies.”Detailing how Betway safeguards against underage gambling, Werkman added: “Betway has invested heavily in technology to prevent underage gambling. Our market-leading compliance team accurately and immediately work to identify problem and suspicious gambling. “Allied to this is a thorough responsible marketing policy that ensures people falling into these groups are not targeted in the first place. We comply with and fully support the strict regulation in place to ensure betting company logos cannot appear on youth team playing kit, or children’s-sized merchandise.”Werkman also spoke of the measures that Betway have in place to safeguard and identify underage gambling, describing them as ‘comprehensive KYC checks to identify age and location’ adding that the group has ‘sophisticated algorithms that proactively monitor customer behaviour patterns so we can intervene if there are any causes for concern.’Some key figures from the gambling industry will discuss social responsibility at next week’s Betting on Sports conference at the London’s Olympia on September 13-15. To find out more, click here. ESI Digital – No Drama Please… Esports growth should be treated as business as usual August 20, 2020 Real Betis selects Betway as its official shirt sponsor August 10, 2020 Share StumbleUpon Share Submit
Related Articles Submit Belgian Pro League selects bwin as its new betting partner August 4, 2020 GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Share StumbleUpon Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 Share Roser Queralto – EuroleagueEuroleague, the most prestigious European club basketball competition has confirmed that GVC Holdings online sportsbook subsidiary bwin will continue to serve as the official betting partner for its Greek, Spanish and Italian match-day coverage.Updating the media, Euroleague confirms that bwin has extended its existing partnership for a further three seasons, with the betting brand securing heightened exposure within Greek and Spanish basketball arenas.The agreement sees bwin continue one of its most successful sponsorships, having served as Euroleague’s first betting partner since 2011.“We are thrilled to have bwin back among our family of partners in three of our most important strategic markets,” Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said.“bwin is a respected name in the sports industry and among fans. This agreement helps the EuroLeague reach an even wider fan base and gives faithful EuroLeague fans new ways to enjoy games through bwin.”Supporting European basketball’s most widely followed competition, this October Euroleague announced Gibraltar-based bookmaker BetVictor as official territory betting partner for its German matches.
StumbleUpon Share Sportradar combats social media abuse with player protection solution August 17, 2020 Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Related Articles For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial Intelligence (AI) continues to revolutionise the industry, many have said that sports trading will transition from being a manual task to a more automated one, perhaps eventually ruling out the need for human sports traders. But for Sportradar, this means something different. At the foundation of all their products and services is quality – but this isn’t just restricted to their comprehensive sports coverage, data and ISO-certified data procurement processes. Quality and reliability are also applied to their sport trading efforts. The company has made a commitment to hiring not just traders but sports experts, analysts, scientists and mathematicians who, together, monitor and analyse every sport you can think of, tracking global bets and markets 24/7. With cutting-edge technology as its base, Sportradar analysts are able to comprehend betting data from over 600 bookmakers worldwide and their comprehensive sports data, which is collected by over 7,000 scouts from more than 400,000 matches annually across 60 sports. Recently expanding its trading team in London, the Sportradar approach is to pair the very best innovative data-driven models with the very best human expertise to create a truly valuable combination of trading and risk management for clients across the world, as Trading Manager Matthew Trenhaile explains. “The more data you have access to, the better,” he said. “As a trader, the data is telling you what to do in a sense, in that you’ll look at the data and see what metrics have been predictive historically. “The data technology is the basis for how we trade, but you need traders with a strong knowledge of a sport and the industry, and the science and mathematics behind it, to be able to know what to expect and either reinforce or adjust where necessary.”Trading is therefore seen as a specialist function at Sportradar, which is why their most signature solution – as part of a 360-degree betting offer – is their Managed Trading Services (MTS). Recognising the fact that elements of risk management also can’t be automated by a machine, MTS allows clients to benefit from the cost efficiency of a managed service, whilst utilising Sportradar’s technological models and expert trading team in as flexible manner as they need. It is also used by Sportradar themselves internally to continue enhancing their trading framework. “Our traders use quantitative models and data from the global odds market to adjust prices and manage risk where required,” Trenhaile continued. “With each new bet we observe, we have a new data point to add to the trading mix. This market feedback loop allows us to identify if there are any issues with our trading and this data is invaluable in helping our Quantitative and AI teams improve our models. “The models our Quants and AI teams build start out as market agnostic; they don’t take into account the betting market initially in order to avoid bias. Our traders are responsible for the betting market – they are required to evaluate when the market is doing something incorrectly or when the technology is not capturing certain elements that only an expert can see. With the unpredictable nature of sport, this is crucial. “Technology can’t pick up subjective elements like the weather or player injuries, which affect play, whether before or during a match. The trader is required to translate these elements into an adjustment to the implied probabilities generated by the model. Because if a player gets injured, for example, all of a sudden that changes the probability, potentially, of a team winning because they may not be able to perform as well as what they would normally. “The model can’t perfectly adjust to this accordingly. As such you need trading analysts to adjust, where required, to ensure that, although the model is saying something, it isn’t in complete contrast to the market. So, again, it’s really important to have traders who understand player tendencies and strengths and other game elements based on their expert intuition and knowledge of the industry and sport.”The value-add by expert traders for Sportradar then is very much in their ability to both interpret any inaccurate market data and insufficient statistics to adjust the model for a particular scenario. This
Submit Share Related Articles Paddy Power raises awareness of Missing People with Motherwell ‘silhouette’ stand August 7, 2020 Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 Share StumbleUpon Motherwell of the Scottish Premier League, have joined Huddersfield Town in becoming the second professional football team to join Paddy Power’s Save Our Shirt campaign. Unlike with ‘The Terriers’, no hoax kit was released prior to the official launch, with the news of the sponsorship receiving no media attention until now.A spokesman for Paddy Power announced the partnership: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt. We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months. ”The deal is seemingly identical to the one the bookmakers have with Huddersfield, as Paddy Power are now Motherwell’s title sponsor. As their main sponsor, the operators are entitled to utilise the front-of-shirt for sponsorship, however, the ‘unsponsored’ kits will have no Paddy Power logo whatsoever. Motherwell chairman Jim McMahon, thanked the operator for their support, commenting: “Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner. We thank them for their support and look forward to working with them over the course of the season.”The Save Our Shirt campaign has certainly sparked discussion within the football community, with a multitude of mocked up ‘unsponsored’ kits appearing throughout social media.As was said when the Huddersfield announcement was made, Paddy Power concluded by stating: “We know our place, and it’s not on your shirt.” Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020
Share Lottery games provider Helio Gaming has promoted Keith Galea from Chief Operating Officer (COO) to Chief Executive Officer (CEO).Having joined the company in June, Galea has impressed sufficiently to convince Richard Mifsud, the previous CEO, to move himself to a consultancy role focusing on “promising new markets” in growth areas such as Asia and Africa.“We are making in-roads there already and freeing up my time to explore further opportunities will be beneficial,” Mifsud explained.Galea will, therefore, assume responsibility for the company’s day-to-day functions. He brings a wealth of industry experience including tenures as Chief Product Officer at Bit8 and managing director of the leading consultancy firm Consult Labs.He commented: “I’m delighted to be taking over as CEO of Helio Gaming and honoured to be given the opportunity to help build on the company’s commercial achievements to date.“Helio Gaming’s lottery solutions are an asset for any operator looking to diversify its games portfolio, and I think their universal appeal will help the business go from strength to strength in the years to come.” Mifsud explained the company’s focus on Asia and Africa in an interview with SBC News earlier this year about the lottery cross-sell opportunity for sports betting operators.“We’re looking at Asia and Africa,” he said. “We were out in Manila last month attending various conferences and there was a lot of interest. “We’ve also been very active in a number of different African companies. We already have clients live across the continent, but there are a number of other operators in countries who could really benefit from modern lottery products.He added: “The small stake, big win opportunities that lottery presents really resonate in emerging markets.” Keith Galea, Helio Gaming: Making lottery products more accessible to players January 8, 2020 Submit StumbleUpon Related Articles Share EveryMatrix confirms David Schjelde appointment March 6, 2019 Richard Mifsud, Helio Gaming: The lottery cross-sell opportunity for sports betting operators May 21, 2019
Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 DraftKings CBO – Industry ‘only just scratched the surface’ of US sports betting July 16, 2020 StumbleUpon Share Share In line with the Irish government’s social-isolation policy due to COVID-19, independent bookmaker BoyleSports has confirmed that it will be closing its entire retail estate across the Republic of Ireland.The closure, which will impact 278 retail shops, will come into effect from 8pm on 18 March, and will remain in effect until after 29 March, at the earliest.Conor Gray, chief executive of BoyleSports, stated: “BoyleSports has a responsibility to protect its staff and its customers. Like other Irish businesses we also have a responsibility to support the Government’s social-isolation policy. The closure of our shops supports this policy.”While the Taoiseach’s advice has not specified that bookmakers must close their shops, BoyleSports’ decision was ‘taken after consultation with other Irish bookmakers, who are also expected to close their shops’.Last week, Leo Varadkar imposed restrictions on large gatherings across Ireland in a bid to limit the spread of the coronavirus. Following the announcement, the Board of Horse Racing Ireland confirmed that all race meetings would be taking place behind closed doors until 29 March.In line with the restrictions, HRI confirmed: “Race meetings will be closed to the public with recommended social distancing measures implemented on track; access will be restricted to essential service providers and industry participants; there will be no catering services, on course bookmakers or Tote services provided; and Racing will continue to be made available to broadcasters as at present.” BoyleSports signs Coventry City sponsorship August 21, 2020 Submit Related Articles
StumbleUpon Spotlight delivers Racing Post translated services for Pari-Engineering Russia August 26, 2020 Submit Share Related Articles Share UK Racing pushes for drastic levy reforms as deep recession looms August 25, 2020 Spotlight ups matchday commentary reach and capacity for new EPL Season August 21, 2020 AllSported, a trading solution from Spotlight Sports Group, has committed to addressing the shortfall in live horse racing content by launching a new risk-managed trading service tailored towards international racing.The firm is looking to maximise the racing that is still taking place in Hong Kong and the US, in order to help betting operators retain their audience and increase engagement when racing resumes.AllSported Head of Trading Alan Casey discussed the opportunity for bookmakers during the global shutdown of live sport: “These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live-action throughout isolation and lockdown.“However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”Earlier this month, the British Horseracing Authority (BHA) revealed that racing would be suspended until the end of April, in line with guidance issued by the government, which left bookmakers and broadcasters with a significant void in their content schedule.The BHA, alongside the Racecourse Association (RCA), National Trainers Federation (NTF) and the Racehorse Owners Association (ROA), has since emphasised that plans are being considered to resume racing at the earliest possible opportunity.
AEG, one of the world’s largest sports and live entertainment companies has announced a strategic investment in esports organisation Immortals. Noah Whinston, ImmortalsFollowing the investment in Immortals, AEG joins the illustrious ownership group which includes Lionsgate, Lionsgate’s President of Interactive Ventures & Games Peter Levin, Memphis Grizzlies co-owner Steve Kaplan amongst several other well respected investors. It will see them link up with Chairman of Immortals (and MD of Crosscut Ventures) Clinton Foy, and Immortals CEO Noah Whinston. The full list can be seen in the release here.As part of the investment, Immortals will host their Los Angeles-based tournaments and events at AEG’s, L.A. LIVE. It’s not the first time AEG has got involved in the burgeoning esports industry. Last September, the company entered a long-term global partnership with ESL, which enables the esports company to utilise AEG’s network of 120+ clubs, theatres, arenas and stadiums for events. “AEG prides itself on being a forward-thinking, innovative company and is committed to leading the way as the industry evolves,” said Dan Beckerman, President and CEO of AEG. “Expanding our interests in esports is a natural progression as we continue to invest in growth initiatives that further our leadership in sports and live entertainment. L.A. LIVE offers state-of-the-art venues, production facilities and an unparalleled fan experience, and we have ambitious plans for the campus to become the epicenter of esports in Los Angeles. Through our partnership with Immortals, we are looking forward to exploring a variety of collaborative opportunities to further broaden the global appeal of esports.”“AEG’s unrivalled experience in the cross-section of sports and entertainment makes them an ideal partner for any organisation. Combined with Immortals’ competitive success and passionate fan base, this partnership provides unique and appealing paths forward to achieve our goal of creating the most exciting and fulfilling esports fan experience in the world,” said CEO of Immortals Noah Whinston. “Whether it’s through hosting events at AEG’s world-class venues, such as L.A. LIVE, allowing fans unprecedented access to our team and players, or the seemingly endless well of talent and business experience AEG brings to the table; this partnership marks an exhilarating milestone for Immortals and its fans.”Esports Insider says: Undoubtedly huge news as AEG, a company with considerable sports pedigree gets involved in the already illustrious Immortals ownership group. Could this be the coveted OWL Los Angeles franchise?