Posted on

first_imgSIMI VALLEY – With the Ronald Reagan Presidential Library and Museum luring visitors from across the nation, local Chamber of Commerce officials saw the need a few years ago to help tourists find their way around Simi Valley. And this week, those efforts were culminated with the release of the city’s first tourism magazine – “Images of Simi Valley, California” – featuring a photo of the Reagan Library’s Air Force One Pavilion on the cover. “There are more than 800 hotel rooms in Simi Valley that are full much of the time,” said Colleen Janssen, vice chairwoman for tourism and marketing on the Simi Valley Chamber of Commerce board. “We realized that we are a vacation hub that is safe and friendly and offers access to many of the attractions in Southern California.” The magazine includes articles on the library; plays, concerts and other cultural events tourists can attend locally; a piece about Grandma Tressa Prisbrey’s Bottle Village; and an article about the Cajun Creole Music Festival on May 26-27, billed as the biggest Cajun festival west of the Mississippi. “People at the hotels told us that their guests were asking where to go and what to do, so we wanted to provide a guide for our visitors,” Nixon said. “The hotels have been waiting for this magazine to come out.” Janssen said that although the chamber wants to bring more tourists to Simi Valley, the tourists are already here. “We are trying to help show them things to do,” she said, noting that many people from out of town might not realize that the area includes the Brandeis-Bardin campus of American Jewish University, Strathearn Historical Park and highly rated golf courses. The chamber is distributing the magazine along with a list of events and activities for tourists in Simi Valley monthly. The activities include this month’s Blues Festival, the Cajun Festival, the Simi Valley Street Fair Expo and the California Strawberry Festival in Oxnard. The list also includes activities outside of town that are close enough for Simi Valley tourists to enjoy, including whale watching off the Ventura County coast and the Antelope Valley poppy fields. Simi Valley Mayor Paul Miller, who wrote a welcome note to visitors in the magazine, said Simi Valley has a colorful past, a safe environment and a variety of attractions visitors can enjoy. “I think the magazine will do much to help promote the image of the city and provide valuable information,” Miller said when the publication was released Wednesday. Randy Green, chairman of the Cajun Festival for the Rotary Club of Simi Sunrise, said the image of the Air Force One Pavilion was perfect for the cover. “The magazine is great,” he said. “It’s got everything from shopping to dining to history to the arts. Hopefully it’s going to draw people to live here in the community.” [email protected] (805) 583-7602160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! The magazine lists some of the movies and television series filmed in Simi Valley, including “Poltergeist,” “Men in Black,” “Gunsmoke” and “Little House on the Prairie.” And for people who want to see some of the more remote areas, there is an article on hiking in the Simi Hills and Santa Susana Mountains. “We’re very proud of it,” said Leigh Nixon, chamber president, who said the magazine was produced by Journal Communications Inc. and paid for through advertising revenues, some of which are coming back as extra income for the chamber. She said Images has been produced for other communities, but the Simi Valley edition is the first in California. There were 7,500 copies printed initially, which will be distributed free at local hotels, the Reagan Library, the Simi Valley Town Center and other locations. People can also see a version of the magazine online at www.imagessimivalley.com. last_img

Leave a Reply

Your email address will not be published. Required fields are marked *