With the UEFA Champions League and Europa League finals concluded, Istanbul has now set its sights on the first all-English Super Cup match scheduled for August 14 at Vodafone Park in Istanbul. The country’s tourism board is expecting a large number of spectators and English fans, to visit the city for the occasion.In the finals, Champions League winners Liverpool will be facing Europa League holders Chelsea in the renowned Vodafone Park, which serves as the home ground of Istanbul giants Beşiktaş. The state-of-the-art stadium by the Bosporus was inaugurated in April 2016 with a capacity of nearly 42,000.The match is expected to contribute a substantial amount to the city’s economy, with airliners expecting more sales in flights from Britain while hoteliers expect a 100% occupancy rate in the already-crowded season. Fans have already started booking tickets for scheduled flights offered by flag-carrier Turkish Airlines from Manchester and London to Istanbul Airport and Sabiha Gökçen, in addition to flights offered by foreign airlines. Additional charter flights will also be introduced near the date of the match.In addition to fans, hundreds of employees from media outlets around the world and the UEFA and guests sponsor companies will also arrive in Istanbul for the match. Football enthusiasts from various countries will also be in Istanbul for the match and to enjoy the atmosphere, with the number of visitors associated with the match expected to be over 50,000.“Considering the number of football fans in India and the craze for Liverpool and Chelsea here, we are optimistic that a number of people from India will be travelling to Istanbul to watch the final match. We are expecting major arrivals to Turkey next month. The authorities are planning to allocate large squares as fan zones and create open-air match screening areas,” said H Deniz ERSÖZ, Culture & Tourism Counsellor, Turkish Culture and Tourism Office in India.A magnet for dynamic and talented people from around the world, Istanbul is the ideal meetings and conventions destination with its vibrancy, modernity, top-notch infrastructure and enviable geographical position. In addition to its geographic advantage as a natural bridge between Europe and the Middle East, bordered by the Black Sea and the Marmara Sea, Turkey, and specifically Istanbul, has seen billions of dollars invested in core infrastructure projects to boost its tourism sector and enhance its position as a viable business and family destination.